adidas Consortium | #SneakerExchange | colette x UNDEFEATED

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    In this first instalment of the Sneaker Exchange, Parisian store colette teams up with Los Angeles brand and retailer UNDEFEATED on two of adidas’ most iconic silhouettes - EQT Support and Campus 80s.

    Sneaker Exchange - Consortium's most ambitious collaboration series to date - is about the footwear as much as it is a platform to ponder ideas of time, distance and their changing role in the modern world.

    With Los Angeles and Paris nine time zones apart, both parties draw inspiration from the concept of opposites - the Campus 80s comes in a white high-quality leather upper while the EQT Support arrives in a moodier, night-time shade of navy.

    Two models, mirrored colourways, one clear and consistent theme – the adidas Consortium Sneaker Exchange kicks off in style in January 2017.

    The first release from the Sneaker Exchange launches exclusively at colette and UNDEFEATED on January 19th, with a global release January 28th at No.42 Paris, No.74 Berlin and select Consortium accounts.

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