adidas Originals | EQT SS17 | MIAMI Global Launch Event

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    A rebirth of an icon.

    A new colourway of the EQT was launched at Marina Stadium, Miami, on December 1st.

    The event marked the rebirth of a shoe creating a cultural clash between art, design, music and the street.



    The Turbo Red colourway was launched at a live event where creatives Pusha T, Adwoa Aboah and Ben Jones took part in #TLKS, the first in a series of live streamed creative talks, monitored by Surface Magazine's Spencer Bailey.



    EQT.

    Everything that is essential.

    Nothing that is not.

    Developed in the 90s, during a time of cultural clutter, EQT design focuses on what is essential, utilising the best materials and design to highlight the utility of form and function.

    EQT Support 93 | 17 was revealed on December 1st, informed by the original EQT Support 93, this modern reinterpretation blends authentic materials with technical innovations including BOOST.

    EQT Support 93 | 17 will boat a bold new colour, Turbo Red, which symbolises the birth of a new chapter for the iconic EQT.



    Originals will look to the past to create its future and celebrate the idea "Everything that is essential.

    Nothing that is not".

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