adidas Originals | Consortium Tour | mita sneakers Tokyo

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    Mr Kunii, Creative Director of mita sneakers, talks us through the diverse sides of Tokyo, which inspired the Consortium Tour version of the much loved SEEULATER.

    This month the Consortium Tour returns to Japan, this time it is the turn of Toyko-based footwear retailer mita sneakers to rework the SEEULATER - an outdoor classic recently inducted to the Originals range.

    First released in the mid-1990s as a hiking shoe, the SEEULATER achieved a cult-status in Japan.

    During the era, Ame-yoko Street was the place in Tokyo to pick up climbing and skiing clothing and imported outerwear.

    Lined with dozens of retailers, their windows filled with the boldly-colored jackets of the period, the street serves as the inspiration behind the SEEULATER’s dark blue and red upper.

    The SEEULATER pre-releases at mita sneakers on October 1st, and is one general release on October 8th at No.42 Paris, No.74 Berlin & global Consortium accounts.

  • adidasoriginals|consortiumtourmitasneakerstokyo